Sharon Bayton

Principal Consultant


Sharon Bayton

Sharon heads up our Sports & Leisure team. She is a highly experienced Town Planner (MRTPI) and Management Consultant specialising in sport, recreation, leisure and tourism. She holds an MBA and has extensive experience of budget management in the corporate and voluntary sectors, including marketing, public relations and sponsorship.

Sharon is a leading authority and highly respected expert on strategic planning for leisure in the UK. During a stellar career spanning 30 years she has worked on a wide range of projects and programmes and led a number of commercial and voluntary organisations through change that has led to growth and commercial success.

A former Chairman of the England Women’s Cricket Association, she is still celebrating watching the team win the World Cup Final.